Over at The Quick and the Ed, via Yglesias, Kevin Carey bemoans the lack of information about the quality of education at colleges, a knowledge deficit that he argues prevents students and parents from choosing the right educational institution:
[L]et’s say I was trying to choose the right college for my (non-existent) 17-year old daughter. And let’s say I’m the perfect higher education consumer from the academy’s perspective–I don’t care at all about climbing walls or fitness centers or luxury dorms or any of that stuff. I care about all the truly important things I’m supposed to care about: the quality of the teaching, scholarship, and academic environment, how the school will help my daughter become an enlightened, ethical, fair-minded public citizen.
How would I choose? Where would I get that information, in a way that would allow me to decide among hundreds of alternatives? Answer: nowhere, because it doesn’t exist. Colleges may complain about having to market themselves based on dorm-based pilates studios and whatnot, but it’s not like they have some other secret brochure in a filing cabinet somewhere, filled with all the real information about the true meaning of higher education, materials that they would gladly distribute far and wide if only students weren’t so coddled by their helicopter parents and addled by the rap music and the video games.
In fact most colleges don’t systematically gather this kind of information, or if they do–via the National Survey of Student Engagement or something similar–they don’t release it to the public. Yes, yes, colleges are lot more complicated than televisions. But nobody can say with a straight face that colleges are doing nearly as much as they could to provide consumers with information about teaching and learning that’s useful for making consumer choices–that is, presented in a way that allows for institutional comparisons.
Color me confused. Has Carey ever glanced at the US News College rankings or browsed through theU.com? True, these two sources don’t provide a complete picture of the caliber of a school’s academic regimen; however, the factors that do go into compiling the rankings for US News certainly aren’t things like ‘dorm-based pilates studios.’ Rather, these rankings are created by using statistics such as graduation and retention rates, as well as factors such as faculty resources and peer assessment—presumably the sort of data that Carey is clamoring for.
Moreover, I’d like to note that Carey’s imaginary daughter is really going to be in for a rude awakening if she bases her admissions decision solely on ‘objective’ characteristics such as the quality of “teaching, scholarship[s] and [the] academic environment.” Sure, these things matter but it’s also important to go to a school with which you can jive. I’m reluctant to single any particular school, but I can say from first hand experience that the social environment in college is just as, if not even more, important to the success of your education than the hard statistics of educational quality. Alas, such information is difficult to distill into data that ‘perfect higher education consumers’ can easy use.
Fortunately, the system that we have for selecting colleges which uses admissions requirements and standardized testing (dont’ want to get in over your head), college visits (check out the scene, make sure you can make friends) and college rankings (a sprinkle of objective commentary about the ability of the school to land you a job on Wall Street) works pretty well and I don’t think we need to cry wolf about a shocking lack of educational statistics being provided to would-be college students.